Local hands, lasting impact
We believe that regeneration should create opportunities not only through new homes, but also through meaningful employment and skills development for the people who live in the communities where we work. That is why we are committed to ensuring that at least 25% of new
roles are filled by local residents, across a wide spectrum of positions including labour, administration, site support and professional services.
We also recognise the importance of developing the next generation of talent. Typically, for every twenty operatives employed, we typically look to provide one apprenticeship or paid training placement, backed by structured mentoring to ensure participants gain both the technical skills and personal support they need to succeed in the construction industry. This approach not only strengthens our workforce but also leaves a lasting legacy of skills and opportunity within the local area.
Reanne’s story
One of the most powerful examples of this commitment can be seen in Reanne’s story. Once a resident of one of the blocks now being redeveloped as part of our Shepway, Maidstone project, Reanne has seen her journey come full circle. Through our local labour initiative, she is now a proud member of Team Skillcrown - no longer just a witness to the transformation of her community, but an active part of delivering it.
A particularly moving moment was captured when Reanne was invited to initiate the demolition of her former home - a symbolic step that marked both the end of one chapter and the start of another. Today, she brings energy, dedication, and invaluable lived experience to her role,
helping to shape a brighter future for her neighbourhood.
Stories like Reanne’s demonstrate the real value of our approach: empowering local people, strengthening communities and ensuring that regeneration is something that happens with residents, not just around them.
